Designed for Suunto, the brief for this project included concepts for women-specific wristops and computerized watches used in athletic training. We took into consideration: scale, lifestyle, ease of use, simplicity and user friendly interface.

The design concepts merge technology and fashion with a mix of sporty thermoplastic polyurethane (TPU) material and less sporty aesthetics. Designs are inspired by high-end, bracelet type watches and reconstructed in TPU. Design concepts play with the question of what is sporty - a functional athletic watch that doubles as street style or fashion statement.

Suunto is a leading designer and manufacturer of precision sports instruments and is a subsidiary of Helsinki-based Amer Sports Corporation.